Our privacy commitment is based on the guidance provided by the Personal Information Protection and Electronic Documents Act (Canada) (“PIPEDA”).
Personal Information as described by PIPEDA is any information about an identifiable individual, but does not include the name, title, business address or telephone number of an employee of an organization.
Why do we collect Personal Information?
We collect Personal Information in order to provide communications about our services, information about our services, and our services. In general, we provide marketing and technology strategic consulting services and operational services to implement marketing and technology strategies and campaigns.
We collect your information in order to understand your preferences, deliver marketing services, understand our website users, and keep you informed about our business.
How do we collect personal information?
We collect Personal Information by lawful and fair means only, and only collect the Personal Information that is reasonably necessary for the legitimate purposes identified above and for which consent has been obtained.
The Website provides various places for users to provide information. We collect information that users provide by filling out forms, interacting with chatbots, consuming media on the site, responding to surveys, leaving comments and feedback, using functions like site search, or other interacting with other elements via the Website.
We use the information you provide to us to deliver the requested services, to improve our overall Website and operations performance, and to provide you with occasional offers, promotions and information.
Information we collect through tracking technology
As you navigate through our Website, we may use data collection technologies including Google Analytics, Google Tag Manager, optimization, a/b testing, email software, marketing automation software, chatbots, media embeds and similar functionality to collect certain information about your equipment, and browsing actions and patterns. This will generally include information about your location, your traffic pattern through our Website, and communications between your computer and our Website. Among other things, we will collect data about the type of computer device you use, your Internet connection, your IP address, your operating system, and your browser type.
The information we collect automatically is used for statistical data and will not include personally identifiable information. We use this data to improve our Website and our service offerings. To the extent that you voluntarily provide Personal Information to us, our systems may associate the automatically collected information with your personal information.
Use of electronic cookies and pixels
Similar to other commercial websites, our Website utilizes a standard Internet technology including “cookies” and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the pages viewed and time spent on the Website, the date and time of visits to the Website, websites visited just before and just after the Website, as well as your IP address.
We may also use technological equivalents of cookies, including social media pixels. These pixels allow advertising platforms, including social media platforms, to track visitors to outside websites, such as ours, in order to tailor advertising messages to users during future Internet browsing and app usage, including on the social media platform. The Company reserves the right to use these pixels in compliance with the policies of the various advertising platforms.
If you choose to communicate with us by email, we may retain the content of your email messages along with your email address and our responses. We provide the same protections for these electronic communications as we do for information received via other channels such as mail and telephone. For further information see the email policies below.
We will take all reasonable actions required to keep your e-mail address confidential. We do not sell, rent, or lease email addresses to third parties and will not disclose your email address to any third parties except as required by law.
All e-mails sent by us will be in compliance with the Canadian Anti-Spam Legislation (“CASL”), including clearly identifying who the e-mail is from and information on how to contact the sender. In addition, all e-mail messages will also contain instructions on how to remove your email address from our mailing list so that you receive no further e-mail communication from us. Users who no longer wish to receive our electronic communications may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.
How do we use your information?
We use Personal Information for purposes of using our Website, providing you with information, providing you with offers for products and services, and carrying out any contract between you and the Company, administering our business activities, providing customer service, and making available other items and services to our customers and prospective customers.
From time-to-time, we may use the information you provide to us to display advertisements to you that are tailored to your personal characteristics, interests, and activities.
Disclosure of information
We do not sell, rent, or lease any information collected either automatically or through your voluntary action and, generally, we do not otherwise transfer such information.
We may disclose your personal information to our subsidiaries, affiliates, and service providers for the purpose of providing our services to you.
We may disclose your personal information to a third party, including a lawyer or collection agency, when necessary to enforce our terms of service or any other agreement between you and The Company.
We may provide your information to any successor or assign in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of The Company’s assets and/or business.
We may disclose information when legally compelled to do so when we, in good faith, believe that the law requires it, or for the protection of our legal rights, or when compelled by a court or other governmental entity to do so.
We use reasonable and appropriate security measures to protect against loss, theft, unauthorized access, disclosure, use or modification of Personal Information. These measures may vary depending on the sensitivity, amount, format, nature and storage of the Personal Information and will involve, as applicable, physical, organizational and electronic security measures, including premises security, restricted access, technological safeguards to prevent unauthorized computer access, and strong password and security policies. In communicating with us through e-mail, you should be aware that e-mail is not a fully secure medium.
Updating information and correcting errors
Since we use Personal Information to provide services to you, it is important that the information be current and accurate. If your information changes, is inaccurate or is incomplete, please inform us so that we can make any necessary changes to avoid disruption of the services you receive from us.
Access to Personal Information
We will respond promptly to any request for access to your Personal Information and will advise you of the cost, if any, prior to the retrieval of such records or information. We will not respond to requests for access to Personal Information that are frivolous, vexatious or repetitious. In certain circumstances, we may be unable to provide access to some or all of the personal information that we hold about you.
Visitor GDPR rights
If you visit the Website from within the European Union (“EU”), you are entitled to certain information and have certain rights under the General Data Protection Regulation (“GDPR”) of the EU which include the following:
We will retain the any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) We decide that the value in retaining the data is outweighed by the costs of retaining it.
You have the right to request access to your data that we store and the rights to either rectify or erase your personal data.
You have the right to seek restrictions on the processing of your data.
You have the right to object to the processing of your data and the right to the portability of your data.
To the extent that you provided consent to our processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.
You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the GDPR.
We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.
For more information about your rights as a website visitor from the EU and the GDPR, please see the European Commission website here.
Policy Last Updated: October 17, 2023